Marketing Automation Software Market Research Report: By Offering (Solutions , Services), Enterprise (Large Enterprises, SME), Deployment (Cloud, On-Premises), Application (Lead Management, Email Marketing, Campaign Management, Inbound Marketing, Reporting and Analytics), Industry (IT & Telecom, Manufacturing, Education, Media & Entertainment, Healthcare, Retail & ECommerce, BFSI) - Global Industry Analysis and Growth Forecast to 2030
New York, Nov. 05, 2020 (GLOBE NEWSWIRE) -- Reportlinker.com announces the release of the report "Marketing Automation Software Market Research Report: By Offering, Enterprise, Deployment, Application, Industry - Global Industry Analysis and Growth Forecast to 2030" - https://www.reportlinker.com/p05982441/?utm_source=GNW
The demand for personalized content has risen considerably in the past few years. Customers these days are increasingly demanding products and recommendations are suited to their individual needs. The digital era is compelling enterprises to adopt new marketing strategies that center on customers instead of conventional marketing campaigns that highlighted the products and services. In this scenario, companies are increasingly making use of customer information for providing them with enhanced services.
Since marketing automation software has the ability to identify purchasing patterns, learn from the gathered information, and make decisions on its own with minimal human intervention, its demand has also been increasing swiftly among companies. The marketing automation technology basically manages multifunctional campaigns, across various channels, and marketing processes. By making use of this this technology, companies can target customers by sending automated messages across web, email, text, and social. The technology is majorly utilized for automating sales activities and online marketing campaigns.
Owing to these factors, the global marketing automation software is predicted to reach a value of $15,018.5 million by 2030, from $4,057.3 million in 2019, progressing at a13.1% CAGR during the forecast period (2020–2030). Services and solutions are the two key offerings of the technology, between which, the demand for solutions was higher in 2019. These solutions are being adopted widely for capturing real-time customer data from different online channels and generating high number of quality leads by a number of industries, including BFSI, media & entertainment, IT & technology, and retail & e-commerce.
Different types of marketing automation solutions are content marketing platform, through-channel marketing automation, marketing resource management, lead-to-revenue management, real-time interaction management, and cross-channel campaign management. The largest use of the marketing automation software in the past was made for the lead management application in the past. The technology is used for better management of the entire lead lifecycle process, providing personalized experience to customers, monitoring prospect behavior, and capturing potential leads that are browsing the company website.
Among different industries, the retail & e-commerce industry made the most of marketing automation software in the past. The rising consumer spending, increasing preference for the adoption of next-generation technologies by retail companies, and growing penetration of internet are the major reasons for the increasing adoption of the technology in the industry. In addition to this, the need to better customer experience is also leading to the growth of the industry.
North America emerged as the major marketing automation software market during 2014–2019. The presence of a large number of vendors in the regions are driving the growth of the regional industry. Other than this, the demand for the technology is also projected to rise in the Asia-Pacific region in the years to come, owing to the growth of the retail & e-commerce industry, increasing penetration of social media platforms, and developments in the IT sector.
In conclusion, the market is being driven by the growing emphasis on providing personalized services to customers.
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