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North America Course Authoring Software Market Forecast to 2027 - COVID-19 Impact and Regional Analysis By Deployment and End User

·5 min de lecture

The course authoring software market in North America is expected to grow from US$ 296. 96 million in 2019 to US$ 743. 77 million by 2027; it is estimated to grow at a CAGR of 14. 8% from 2020 to 2027.

New York, March 10, 2021 (GLOBE NEWSWIRE) -- announces the release of the report "North America Course Authoring Software Market Forecast to 2027 - COVID-19 Impact and Regional Analysis By Deployment and End User" -
Digitalization has been transforming several industries by driving the adoption of digital technologies, and smart and connected hardware to increase overall operational productivity and revenue of companies.Education is considered one of the key industries where digitalization is rapidly evolving with the adoption of smart devices, such as interactive displays, notebooks, tablets, and smartphones.

Additionally, mounting digital content creation for education sector, online/e-learning courses, online exams, virtual classrooms, edutainment, and digital textbooks is driving the growth of North America course authoring software market.The US and Canada are among the countries where the trend of digitalized education is growing at an impressive pace.

The rising investments in edtech startups that are integrating advanced technologies such as AR, VR, and AI in education solutions are further boosting the overall trend of digitalization in the education sector. Also, cloud-based solutions boosting the acceptance of course authoring software is among the other factors expected to propel the demand for course authoring software during the forecast period.
In terms of deployment, the cloud segment led the North America course authoring software market in 2019.The rising popularity of web services due to no hardware configuration and specific operating system is driving the market growth for cloud-based course authoring software.

The cloud-based tool enables users to create integrally web-styled content.Further, it offers enhanced flexibility since the user is not bound to a specific workstation for course authoring.

A cloud-based course authoring software can be logged in from any device irrespective of the place.Also, cloud-based course authoring tools’ functionality differs from product-to-product.

Generally, they comprise all the key authoring tasks. A user can easily create professionally designed interactions, pages, and assessments with multiple users working on the same project. The cloud-based deployment is suitable for organizations with several authors, and collaboration and reviews are needed. Also, an organization seeking better flexibility can opt for cloud-based course authoring tools. This software can be updated remotely; thereby, new features can be accessed easily without changing the software on the author’s end. A few of the key cloud-based course authoring software are Articulate Rise, Elucidat, Lectora Online, and Gomo Learning.
North America is adversely affected by the COVID-19 pandemic.However, the pandemic is providing new opportunities for course authoring software market in North America.

Though the impacts on the diverse businesses are well-known, the education sector is also facing the largest disruption in recent remembrance.Educational institutions in the region are offering online learning owing to travel bans as well as quarantine measures.

Presently, the region is characterized by the presence of developed nations such as the US and Canada, where the demand for education technology solutions & services is quite high owing to the huge presence of course authoring software providers, smart device manufacturers, cloud service providers, and high adoption of advanced technologies among educational institutions and corporate organization.The education technology industry has been flourishing at an impressive pace in the US due to high adoption of advanced online course among end users and growing investment and funding in edtech start-ups.

In terms of COVID-19 outbreak, the US is the worst affected country in terms of confirmed cases and deaths, as per latest WHO reports. However, in the first and second quarter of 2020, schools and universities were shutdown, which bolstered the growth in the adoption of e-learning. After second quarter of 2020, the educational institutes and corporate organization adopted the online course for the enhancement of their students’ and employees’ skills. The continuous adoption of distance learning through virtual classrooms and online exams & assessment tools, in the wake of ongoing pandemic and closure of schools across major North American countries, is propelling the demand for education technology in the region, which is driving the growth of the North America course authoring software market.
The overall North America course authoring software market size has been derived using both primary and secondary sources.To begin the research process, exhaustive secondary research has been conducted using internal and external sources to obtain qualitative and quantitative information related to the market.

The process also serves the purpose of obtaining an overview and forecast for the North America course authoring software market with respect to all the segments pertaining to the region.Also, multiple primary interviews have been conducted with industry participants and commentators to validate the data, as well as to gain more analytical insights into the topic.

The participants of this process include industry experts such as VPs, business development managers, market intelligence managers, and national sales managers, along with external consultants such as valuation experts, research analysts, and key opinion leaders, specializing in the North America course authoring software market. Adobe Inc.; Articulate Global Inc.; Brainshark, Inc.; Easygenerator; Elucidat; Instructure, Inc.; iSpring Solutions Inc.; LearnWorlds; Lessonly, Inc.; and SAP Litmos are among the players operating in the market.
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