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5G mobile launch strategies: case studies and analysis


"There is currently no sign of a 5G 'killer app', but operators can do more to use their video assets and partnerships and associate 5G with differentiated quality and exclusivities. ".

New York, Feb. 27, 2020 (GLOBE NEWSWIRE) -- announces the release of the report "5G mobile launch strategies: case studies and analysis" -

This report analyses the different strategies adopted by operators when launching a 5G mobile service for consumers. The report also outlines the best practices for launching 5G and provides recommendations for mobile operators around the world.


  • What are the different approaches adopted by mobile operators for launching consumer 5G mobile services?
  • What are the pros and cons of various pricing approaches such as volume-based pricing, speed tiering and service-based pricing?
  • What types of content and value-added services can be bundled into 5G tariffs?
  • What types of 5G smartphones are available and at what prices? How can operators facilitate customers’ acquisition of expensive handsets?
  • What are the early results of mobile 5G launches?

The following companies are featured in case studies.

  • AT&T (USA)
  • China Mobile (China)
  • EE (UK)
  • LGU+ (South Korea)
  • SK Telecom (South Korea)
  • Swisscom (Switzerland)
  • Vodafone (UK)
  • Zain (Saudi Arabia)

Read the full report:

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